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About
Fuwa Hair is a Tokyo-based haircare brand that specialises in natural, vegan hair oils, appealing to a young audience of both Japanese locals and foreigners. I designed the packaging to capture a youthful vibe, with elements of grunge and modernism that resonate with teens and those in their early 20s. The bold sans-serif typeface, combined with dark tones contrasting against a soft blue, reflects this aesthetic, mirroring the softness the oil brings to hair.