Index
About
Soi Soi Studios is an emerging swimwear brand dedicated to empowerment and sustainability. Founded by two sisters from Naarm, the brand celebrates the diversity and richness of human experience, embracing people of all backgrounds, shapes, and sizes. I was commissioned to develop a comprehensive brand identity, including a logo suite and a detailed brand guidelines document. In creating these designs, I sought to convey a sense of femininity that is both powerful and playful, capturing the vibrant energy that defines Soi Soi Studios. The visual language reflects the brand's commitment to inclusivity and environmental consciousness, blending bold, expressive elements with a light-hearted feel.